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Webinkstudio

Industry

Clothing & Fashion

Apparel brands, boutiques, manufacturers and fashion retailers.

Fashion is bought with the eyes and returned with the heart. People decide on photography and fit information, and a good share of what is bought online comes back because it was not what they expected. The brands that do well show the product honestly, make sizing clear and give the customer a reason to come back that is not a discount.

A fashion designer pinning a garment on a dress form in a studio, sketches and fabric swatches on the wall behind

The problem

What this sector
keeps running into.

Photography that does not sell

Flat images on a white background do not show how a garment falls or looks on a person, so browsers do not convert.

Returns eat the margin

Unclear sizing and misleading colour mean a high share of orders come back, each costing shipping twice.

Dependence on paid ads

Sales stop when ad spend stops, because there is no owned audience, email list or repeat-purchase habit behind them.

Wholesale handled by chat

Retailer and bulk orders arrive over WhatsApp and PDF line sheets, with no way to see ranges, minimums or availability.

What we build

How we solve it.

A store built around the product

Fast, mobile-first product pages with strong photography, zoom, short video, fabric and care detail and clear sizing guidance.

Size and fit guidance

Size charts, fit notes and model measurements shown where the buyer decides, to cut returns at the source.

Owned audience and repeat buying

Email and WhatsApp flows for abandoned carts, restocks, new drops and re-orders, so revenue is not only as good as this month’s ads.

A wholesale and B2B channel

A trade catalogue with ranges, minimums and tiered pricing for approved retailers, with order requests that arrive structured.

Included

Built into every
clothing & fashion project.

  • Mobile-first online store
  • Product photography and short-video production
  • Size guides and fit information
  • Collection and lookbook pages
  • Abandoned-cart and restock messaging
  • Wholesale catalogue and trade accounts
  • Instagram and social content system
  • Performance marketing across Meta and Google

Services

Most Clothing & Fashion clients start here.

Two engineers working through a problem on a large monitor together

Web & Product Development

React · Next.js · Web Apps · Ecommerce · B2B Portals

A photographer adjusting a softbox over a jewellery piece on a lit set

Content & Visual Production

Reels · UGC · EGC · Photography · Videography

Two content team members reviewing a wall of printed social posts, one holding a phone

Social Media & Brand Management

Social Media · Personal Branding · Creators · Influencers · PR

Two marketers talking in front of a large campaign dashboard

Performance Marketing

Meta · Google · LinkedIn · Lead Generation · Retargeting

Questions

Before you ask.

Yes. Content and visual production is part of what we do, from product photography and short video to lookbook styling. We scope it with the store so the visuals are designed for the pages they will sit on.

Free · yours to keep

Work in clothing & fashion?
Let's talk.

A 30-minute call about what is actually costing you enquiries, and what it would take to fix it.